Job Description

POSITION SUMMARY:

The Marketing and Event Coordinator will assist in developing and executing marketing strategies and campaigns to drive brand awareness, engagement, and growth. This role will also execute a range of community and company events. The ideal candidate will have a strong understanding of marketing principles, excellent organizational skills, strong interpersonal skills, and the ability to manage multiple projects simultaneously.

ESSENTIAL RESPONSIBILITIES: 

• Marketing Coordination
  • Assist in the development and execution of marketing campaigns across various platforms, including digital, social media, print, and email.
  • Create engaging content for marketing materials such as brochures, newsletters, blog posts, and social media updates.
  • Oversee and update social media profiles, create and schedule posts, and analyze performance metrics to improve engagement and reach.
  • Conduct research to identify market trends, competitor activities, and customer preferences to inform marketing strategies.
  • Track and report on marketing campaign performance, providing insights and recommendations for optimization.
• Community Event Planning
  • Develop and implement strategies for community-focused events, fairs, and local outreach programs.
  • Build and maintain relationships with community leaders, organizations, and stakeholders to promote and support events.
  • Create and execute promotional plans to increase community participation and awareness, utilizing various communication channels such as social media, local media, and community bulletins.
  • Oversee the setup, execution, and teardown of community events, ensuring a smooth and successful experience for all attendees.
• Company Event Planning
  • Plan and execute company events such as team-building activities, company retreats, holiday parties, and employee recognition events.
  • Manage event logistics, including scheduling, venue arrangements, catering, audiovisual needs, and decor.
  • Develop and manage event budgets, ensuring cost-effective solutions and adherence to financial guidelines.
  • Collect feedback from attendees, analyze event success, and provide recommendations for future improvements. 

• Develop, create, and publish internal communications, including newsletters, updates, and announcements, to effectively engage and inform employees across the organization.
• Plans for professional growth and continuous development through participation in professional seminars, workshops, and affiliations keeping abreast of latest trends in field of expertise.
• Recommends new approaches, policies, and procedures to continually improve efficiency of the department and services performed.
• Maintains compliance with federal, state, and local employment laws and regulations and adheres to company policies as described in the employment handbook and company work rules.
• Regular and reliable attendance.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES: 

Direct Reports: None

Indirect Reports: None.

KNOWLEDGE, SKILLS AND ABILITIES:  

The requirements listed below are representative of the knowledge, skills and/or abilities required.

• Understanding of marketing principles, digital marketing strategies, and event planning best practices.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media platforms).
• Excellent organizational and project management abilities.
• Ability to manage multiple tasks and projects simultaneously with attention to detail.
• Creative problem-solving skills and a proactive approach.
• Ability to use independent judgment and to manage and impart confidential information.
• Ability to create, compose, and edit written materials.
• Strong analytical and interpersonal skills.
• Must have the ability to quickly learn systems, processes, and procedures.
• Excellent verbal and written communication skills and the ability to maintain effective working relationships.
• Ability to effectively present information, respond to questions and professionally interact with physicians, employees, clients, vendors, and the general public.
• Must demonstrate the ability to successfully work with all levels of management and staff.
• High integrity, including maintenance of confidential information.

EDUCATION AND EXPERIENCE: 

Three years’ experience in marketing and/or event coordination.

Bachelor’s degree in Marketing, Communications, Business, or related field is preferred or equivalent combination of education and experience. 

CERTIFICATIONS, LICENSES, REGISTRATIONS: 

None

PHYSICAL DEMANDS AND WORK ENVIRONMENT:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

This position will require travel locally to engage with the community, attend events, and manage promotional activities. 

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; or smell.  The employee must occasionally lift and/or move up to 20 pounds.  Repetitive motion of upper body required for extended use of computer. Requires vision correctable to 20/20 and hearing in the normal range for face-to-face and telephone contacts.

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