Job Description

Responsibilities

• Coordinate advertising and public relations with the ad agency for current communities
• Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the Vice President of Sales and sales representatives
• Coordinate the selection of model options
• Coordinate and participate in the compilation and completion of brochures, signage, and sales office
• Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
• Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
• Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site
• Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
• Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
• Analyze and interpret user journey data to improve the customer experience
• Review performance of the website and track campaign reporting
• Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
• Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
• Communicate with various departments to improve products and company image
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

• Two years of digital marketing experience and/or training
• New home sales marketing experience preferred
• Strong written and verbal communication skills
• Creative thinking
• Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com
• Basic knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and editing

Employee Benefits

● 100% Individual Health Insurance Coverage

● Dental Insurance

● Vision Insurance

● 401(k) With Employer Match

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