Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Mployer Chief Growth Officer, SaaS revenue growth and strategy leader developing new solutions in Insurtech & employee benefits Director of Digital Marketing About Us We empower employers, employees, and benefit consultants to easily assess, rate, and communicate the value of employee benefits. Our industry-first analytics platform, backed by the largest and most comprehensive benefits database in the market, equips organizations with data-driven insights to design competitive, market-leading benefits strategies. About the Role We’re looking for a strategic and hands-on Director of Digital Marketing to build and scale a world-class marketing and demand generation engine. Reporting to the CEO, you’ll own marketing strategy, execution, and optimization across all digital channels. You’ll be a key leader responsible for driving brand visibility, lead generation, and pipeline acceleration for a fast-growing SaaS platform. This is a high-impact role with significant opportunity to shape the company's growth trajectory and marketing function. What You’ll Be Doing Own and optimize the digital marketing strategy across all channels to drive pipeline and revenue growth. Develop and execute multi-channel demand generation programs , including ABM, paid media, email, SEO/SEM, and content syndication. Guide content strategy for gated content, campaigns, and thought leadership that convert interest into pipeline. Forecast, measure, and report on campaign performance and ROI using marketing analytics and attribution models. Build, manage, and mentor a growing team of internal and external marketers, agencies, and contractors. Lead the implementation and optimization of marketing automation platforms (e.g., HubSpot) to ensure seamless lead management. Partner closely with Sales and RevOps to align campaign strategy, lead scoring, and nurture flows. Own the marketing tech stack and digital experimentation roadmap. Stay ahead of industry trends and digital best practices to continuously evolve our digital presence. Who You Are A data-driven B2B marketing leader with a passion for building a world-class marketing team from the ground up. 5+ years of experience in digital or demand generation marketing roles, with at least 2 years in a leadership or team-building capacity. Proven track record of creating and executing full-funnel marketing campaigns that drive measurable revenue growth. Deep experience with B2B SaaS marketing across channels like paid search, SEO, email, social, display, content syndication, and ABM. Strong understanding of funnel analytics, attribution, and campaign measurement. Hands-on expertise with marketing automation (HubSpot preferred), and digital advertising platforms. Strategic thinker who’s equally comfortable rolling up sleeves to execute. Collaborative leader who can work cross-functionally and build consensus with Sales, Product, and Executive teams. Experience in the HR tech or benefits space is a plus. What We Offer Market-leading benefits package with real-world ROI. Competitive salary + performance-based bonus. Comprehensive health, dental, and 401(k) plans. Flexible, remote-first work environment . Unlimited Paid Time Off (PTO). Supportive, innovative, and mission-driven team culture. The opportunity to shape and scale a marketing function in a high-growth, high-impact space. Ready to drive measurable growth and lead a marketing engine from strategy to scale? We’d love to hear from you. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Mployer by 2x Sign in to set job alerts for “Marketing Director” roles. Nashville, TN $120,000.00-$250,000.00 1 month ago Director-HCM Sales (National Opportunities) - Remote Sales, Strategic Accounts Director - Image Guided Therapy (South) Americas Sales Director, ISV Embedded Solutions Industry Sales Director, Warehouse and Logistics Regional Director, Experienced Advisor Recruitment and Business Development Talent Acquisition Specialist (Part-time, W2) Embedded IoT / Edge Solutions Sales Representative, Manager and Director We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Mployer
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