Job Description

Role and Responsibilities

As our Marketing Specialist, you will help us develop our content and messaging and execute our marketing strategies as we expand. You will have a results-oriented approach, focusing on increasing sales productivity by facilitating collaboration between sales, property management, finance, and customer success.

You will be helping with the following tasks:

• Align brand communication with the member journey
• Engagement metrics
• Loyalty and retention
• Brand Compliance:
• Guidelines, nomenclature, and visual design elements
• Develop content and messaging strategy across all communication channels, including but not limited to email, website, social, online advertising, collateral, assets, etc. Ensure consistency in internal and external communications and templates.
• Create surveys across all business functions to measure impact (members, employees, providers, clients). In partnership with the Customer Experience team, collect member feedback on visibility, engagement, and impact of marketing initiatives; fine-tune campaigns in response to feedback.
• Asset Visualization: Manage floor plan, site map, and rendering creation process. Manage and execute photo shoots, video shoots, and 360-degree tours.

Qualifications and Education Requirements

• BA in Marketing or related field
• Knowledgeable in SEO, PPC, and social media platforms; solid knowledge of online marketing tools and best practices
• Strong organizational, project management and interpersonal communication skills, with a meticulous eye for detail

Preferred Skills

• Outstanding organizational and time-management abilities
• Excellent communication and interpersonal skills

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