At OMD, we are much more than just a media communications agency. We approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.
We are looking for a bright, talented, and very curious individual to join our team in Toronto as a (Media Planning) Strategist.
OVERALL RESPONSIBILITIES
The Strategist’s main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client’s advertising objectives.
He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.
CHARACTERISTICS YOU HOLD
Accurate, detailed, accountable, adaptive, positive, curious, passionate, confident, patient, active listener, empathetic, great communicator, analytical.
WHAT YOUR DAY WILL LOOK LIKE
▪ Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS
▪ Develop integrated media plans under supervision
▪ Use media measurement tools (OMD proprietary and industry) in plan preparation
▪ Present media plans to client under supervision
▪ Manage plan revisions due to budget or strategic changes
▪ Ensure execution of plans and manage plan revisions due to budget or strategic changes
▪ Develop media POVs
▪ Train and mentor media Assistants
▪ Ensure involvement of broadcast buying group in strategic plan development
▪ Build rapport with account group, partner agency disciplines and vendors
▪ Investigate new ideas, trends (what’s hot/what’s new) and share with team and client(s)
▪ Participation in client meetings
▪ Participate in business activities and attend presentations
DEVELOPMENTAL TRAINING
▪ Expand understanding and use of media measurement tools
▪ Expand understanding of markets/media/buying conditions
▪ Training/mentoring of assistant/delegating skills
▪ Develop strategic skills for all media (digital, social, etc.).
▪ Hone business writing and presentation skills
▪ Gain insight into client business
▪ Develop business acumen
▪ Cultivation of media reputation and agency profile
▪ Attend industry media functions (vendor events) as an ambassador of OMD
▪ Volunteer for agency/department projects that interests you.
▪ Become expert in Prisma and DDS
OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are:
• Virtual Monthly Town Hall Meetings
• Comprehensive in-house training program
• Full complement of health benefits (My FlexBenefits@OMD)
• Flex Work Arrangement and Work Life Balance initiatives
• “Special Days” (extra time-off days around statutory long weekends)
• Rewards & Recognition program when you go above and beyond the call of duty
OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
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