Job Description

Do you have experience creating and managing digital ad campaigns? Do you enjoy a collaborative team environment working to achieve collective goals? Roosevelt University is seeking a Digital Marketing Manager who will develop and execute digital marketing strategies to drive awareness, lead generation, and enrollment conversion for Roosevelt’s graduate enrollment. Roosevelt University has a social justice mission, is a Hispanic-Serving Institution, and our admission team strives towards equity and creating access for students of all backgrounds. Reporting to the Director of Graduate Enrollment Management, the Digital Marketing Manager will lead the digital media strategy to support driving enrollment for Roosevelt’s portfolio of graduate programs. They will manage the strategy and resources relating to web, mobile, social, search ( SEM and SEO ) and digital advertising, and serve as the primary point of contact with media agencies and other vendors. Position Responsibilities: • Develop digital marketing strategy and set marketing objectives that grow graduate programs lead generation, improve conversion from lead to application and maximize ROI for marketing investments. • Based on graduate program specific enrollment goals, develop campaigns to drive engagement across the entire prospective student funnel. • Establish a lead quality indicator in the enrollment process to identify the subset of leads that are likely to convert for upcoming terms. Set overall target for lead generation by program. • Evaluate how the marketing budget is allocated across portfolio and program marketing. Allocate and optimize marketing spend effectively across channels. • Provide creative direction of compelling and effective online ads and landing pages that drive specific actions and events. Help engage prospects from lead to enrollment through a variety of CTA’s or media experiences (varied landing pages, offers, etc.) • Develop a paid media testing framework that identifies key media gaps and opportunities for optimization given the current performance. Create and evaluate a tracking system. • Working with third party partners and media agencies, research and identify new media buy opportunities to support demand generation goals. Using campaign data and funnel goals, optimize to meet performance objectives. • Working with the Director of Enrollment Systems and Operations and the AVP of Web Development, create tools and reports that show performance against expected results to better identify optimization opportunities. Deliver reporting insights that accurately measure channel performance on a monthly and quarterly basis. Train team members on new reports and provide ongoing analytic support. • Work closely with IT and web team to ensure all digital efforts coincide with web best practices. Roosevelt University offers many great benefits. Please review our benefits in further detail by clicking this link: The salary range for this position is $80,000-$85,000 Title IX Contact Information: Federal Title IX policy requires that all colleges and universities make known the contact information for the person responsible for coordinating its efforts to comply with Title IX regulations. At Roosevelt University, the Title IX Coordinator is Natasha Robinson. Her office is located in the Auditorium Building of the Chicago campus, 430 S. Michigan Avenue, AUD 476B. She can be reached at 312-281-3245 or TitleIX@roosevelt.edu. Do not contact this email address for inquiries about your job application; if you have questions, you may email hrquestions@roosevelt.edu . Knowledge, Skills and Abilities Required • Demonstrated experience in developing digital marketing strategy that maps to marketing objectives and delivers on ROI . • Ability to develop digital media strategy that drive leads and conversions throughout the recruitment funnel.

• Experience with CRMs and platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud.
• Proficiency with platforms like Google Ads, Meta Business Suite, LinkedIn Campaign Manager,

programmatic media platforms, etc. • Experience with Marketing automation tools like Marketo, Pardot, or ActiveCampaign to nurture leads and drive conversions.

• Understanding of branding and visual storytelling across messaging platforms.
• Ability to develop a digital marketing tracking framework and reporting dashboards. Ability to

make informed data decisions and share campaign insights to improve campaign results. • Present strategies, performance updates, and insights clearly to leadership and cross-functional teams. • Ability to collaborate on large scale projects and work with cross-functional teams and stakeholders.

• Interest to constantly learn and test to improve performance.
• A goal oriented professional focused on measurable outcomes like lead generation, conversion

rates, and brand engagement. • A solutions-oriented individual with ability to navigate challenges such as underperforming campaigns or new platform constraints with creativity and logic. Years of Experience Required Years of Experience Required 5-7 Required Education Required Education Bachelor's Degree Certification/Licensure Required Minimum Qualifications Please refer to Knowledge, Skills and Abilities Required section. Preferred Qualifications

• Knowledge of Slate CRM
• Understanding of Web and UX basics: CMS (WordPress, Drupal), basic HTML / CSS , and UX/UI

best practices.

• Direct experience managing a paid media strategy against a clear set of goals and KPIs.
• Advanced knowledge of SEO , understand how to optimize content and create compelling digital

experiences Equipment Operated Basic office equipment (Phone, computer, keyboard, etc). Working Conditions Standard climate and noise controlled office environment. Position is mostly sedentary; frequent use of wrist for typing and use of keyboard. Priority Application Instructions Departmental Contact Information Essential Job Functions Duty and Responsibility Develop and lead digital media planning that supports graduate enrollment goals with a keen focus on lead generation tactics. Establish annual program funnel goals, create application and lead goals for priority graduate programs and set paid vs unpaid goals by program. Responsible for media research, vendor management, setting program budgets and all related necessary purchasing and accounts payable processing associated with media buys. Ensure all campaigns are optimized for lead conversion by creating landing pages or forms that are optimized for lead capture. Continually evaluate lead source data, ensuring that data is tracked and implemented in CRM Slate system. Continually research and identify new, innovative digital marketing solutions that support lead generation. Work closely with brand and creative team on the development of necessary media and web assets and continually A/B test and optimize for best performance. Percentage Of Time Percentage Of Time 60 Duty and Responsibility Enrollment and Funnel Reporting: Develop new enrollment marketing reports that provide term view of the entire funnel and progress against goal. Create lead source tracking reports that visualize how various sources of leads are trending over time for program. Build executive dashboard reports that provide updates to leadership on key marketing metrics and trends over time. Work with cross-functional teams, IT and Enrollment Management, to ensure data-capture is accurate and timely. Develop, share and present reports with key insights and ROI evaluation. Percentage Of Time Percentage Of Time 20 Duty and Responsibility Manage paid and unpaid Search Campaigns: Manage paid search campaigns and work directly with associated media agency (if applicable). Make recommended budget allocations for paid search campaigns based upon performance. Continually refresh creative and A/B test campaigns Work with web development team to implement and maintain SEO tactics. Working with media agency, research and identify top keywords that Roosevelt should own on page 1 Google search rankings. Provide education and training to cross-functional team on SEO implementation and maintenance. Percentage Of Time Percentage Of Time 20 Posting Specific Questions Required fields are indicated with an asterisk (*). Do you have a bachelor’s Degree in marketing, data analytics or business? Yes No Please explain your experience with CRMs and platforms such as Mailchimp, HubSpot, or Salesforce Marketing Cloud. (Open Ended Question) #J-18808-Ljbffr Roosevelt University

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